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Gift House International has acted to highlight the implications of strict RoHS/CE regulatory standards across the giftware industry.

 

RoHS explained

 

The purpose of the RoHS (Restriction of Hazardous Substances) directive is to limit certain substances commonly found in electronics and electronic equipment

 

By highlighting and restricting substances deemed harmful, the goal is that manufacturer and distributors’ products do not contain these substances over the maximum concentration values outlined.

 

This is done both for the benefit of the environment and those that may come into contact with the materials after the products are eventually discarded.

 

An industry standard since its introduction in 2006, the RoHS directive has reduced the amount of high-tech trash in the environment.

 

However, its full effects on the giftware industry may only now be being truly felt.

 

The process and costs

 

In recent years, gift and gadget distributors have occasionally fallen foul of this new regulation – more often than not due to an over-reliance on guarantees from suppliers or a lack of sufficient knowledge of the certificates and test reports required.

 

In order to avoid this and fulfil the outlined criteria, Gift House International has installed a process consistent with the directive’s requirements.

 

The following is an insight into that process; one now necessary across the board in our industry, regardless of company size.

 

Firstly, a sample is sent from China to be tested in the UK (£350 for RoHS, with further CE and battery tests).

 

When these tests are complete, the reports are sent across to China to ensure the mass production of the order complies with all of the tests.

 

Once the order has been finished, it is a further requirement to send an independent company (at significant cost) to inspect the goods.

 

This company will randomly select several samples from the production run which will be sent to the UK for additional testing (another £1,000), before the goods can be shipped en masse.

 

The consequences

 

Unfortunately this process, and the time and costs involved, has imposed considerable strain on a number of giftware distributors, particularly small and start-up operations.

 

To summarise, the RoHS directive has added around an extra four weeks on the production time of every new product; in addition to approximately £2,000 before one unit can be offered for sale.

 

This high cost of compliance may not be felt by the household names, but to a smaller business such as our own it has considerable effect on the number of products we are able to offer.

 

With these additional costs taken into calculation, a vast number of exciting lines we had hoped to launch in recent times have been deemed no longer viable.

 

In all, the RoHS directive has limited the products many manufacturers are able to offer.

 

The effect is a smaller pool of choice for the retailer and, in turn, a downturn in trade – which can ultimately only restrict the choice of the consumer.

 

Costs aside, the timescale of this process is also killing off a number of products before they can even hit the market.

 

With the test period lasting roughly a month, it is easy to miss the boat on a product in this - particularly with an on-trend product that might have a limited shelf life.

 

Essentially, gift distributors are paying to miss the boat - leading to reduced risks on product investment, something much detrimental to a business driven by innovation.

 

Lead pellets

 

Several voices within the industry have expressed frustration with the stringent RoHS rulings; particularly when drawing comparisons with the lead-laden materials used in shooting.

 

A number of high-profile studies, from the 1970s to recent times, have documented that shooting ranges are sources of significant levels of lead pollution in the environment – exactly the kind that the RoHS directive is seeking to eradicate.

 

The legacy of harm caused to significant numbers of waterbirds, for instance, from abandoned, fallen lead pellets is startling - particularly when considering these pellets take over 10,000 years to dissolve in temperate climates.

 

While there is currently a movement towards using non-toxic alternatives, a recent BASC (British Association of Shooting and Conservation) survey revealed almost half of those obliged to use non-lead ammunition had failed to comply.

 

Furthermore, 2009’s Stroud and Hunt essay ‘Gunshot Wounds: A Source of Lead in the Environment’ claimed that bullets containing toxic lead are “still widely used” – posing ongoing risk to wildlife and health implications for humans.

 

While we do not believe this justifies similar levels of excessive lead in gadget electronics, the Gift House International team recently had one product failed by RoHS due to a small quantity of components being covered with a few millimetres of lead solder.

 

It is instances like this that lead us to believe that the RoHS directive is excessive.

 

What we’re looking for

 

“We are looking for greater financial support for start-ups and small companies, who are so often the driving force in this kind of business”, a GHI spokesperson stated.

 

“The RoHS directive came in in July 2006, before the recession hit businesses hard in every field”.

 

“We feel that the minefield of regulation and particularly the costs involved is halting new products, and hurting new companies in our field – and this is hurting the marketplace.

 

“It can’t be doing the economy any favours, not to mention young inventors”.

 

“As it stands, the time and financial commitment of RoHS compliance, on top of the ongoing task of educating staff and suppliers, is making our everyday job a lot harder to do well”.

 

“We’re fully supportive of RoHS concept, and reasoning behind supplying compliant products. We just want it to be viable.”

Gift House International is delighted to announce all-new favourable, reduced prices for its 3D Gift Books range – just in time for Christmas!

 

After some deliberation, the gifts and gadgets wholesaler has determined both SRP and cost prices were excessive, and limiting the potential of this most distinctive line.

 

Managing to negotiate a retrospective discount with manufacturer Murray Books, Gift House International is now able to offer each of these books at the absolute bargain price of £4.50 per piece.

 

These books are only available in this market from Gift House International, who are the UK-exclusive distributor for all seven designs.

 

Unlike anything you’ve seen elsewhere, these luxury tactile gift books look, feel and even smell like the real thing – and you’ll hardly even recognise them as books until you open them up, entering a world of knowledge within the veiled pages!

 

An eye-catching addition to any coffee table, the range offers something for everybody… sports fans, musicians, chocoholics rejoice!

 

What’s more, these items are so new to the market, and so young in their retail lifespan, that very few will have seen, given or received them as gifts – meaning the potential of this line this Christmas is huge.

 

Take a look at our magnificent seven below. With ultra-low wholesale MOQs, it won’t break the bank to take on the whole range, or simply choose the book to match your field of interest. They’re attractive, authentic and ready to ship today!

 

MUSIC

Made from black vinyl and designed to look like an actual LP record, immerse yourself in music history; from the birth of rock 'n' roll to today.
164 pages / 280 x 290mm x 30mm / 52,000 words

 

FOOTBALL

Unique book in the shape and leathery texture of a real football, re-visit classic matches and legendary players; from Pele to Best to Maradona.

164 pages / 280 x 290mm x 30mm / The books are updated every season

 

CHOCOLATE

With the alluring scent of rich, dark chocolate, this book simulates the look and feel of a lavish chocolate bar, wrapped in silver foil.

74 pages / 210mm x 125mm x 25mm / 8,100 words

 

CAKE

They say there's a story behind every cake, and this sumptuous chocolate cake book looks good enough to eat! 

164 pages / 260mm x 260mm x 45mm / 20,000 words

 

PERFUME

Faithfully-shaped like a real perfume bottle, this luxurious, informative and wonderfully-scented gift will delight any lover of fine fragrance.

96 pages / 260mm x 190mm x 90mm / 10,000 words

 

CHEESE

Beautifully-boxed to replicate the look and feel of a round of French cheese, wrapped in an authentic blue and white checked cotton napkin.
96 pages / 260mm x 255mm x 15mm / 21,800 words

 

View the full range of 3D Gift Books - all at new, bargain prices! 

 

One of our favourite products on the Gift House International wholesale site is ready to move up a gear with the launch of a brand new promotional app.  
 

Many retailers have already experienced great success with the SoundRacer – the innovative FM transmitter gadget that fills your vehicle with real sportscar engine sounds as you drive.  
 

Now, the Swedish manufacturers of this GHI UK-exclusive are set give the product a major boost with the launch of a new and interactive SoundRacer app on the Google Play and Android platforms.



The SoundRacer app can be thought of as a test-drive - allowing smartphone users to experience first-hand the roaring and realistic sounds which SoundRacer brings to your car. 

 

To test-drive yourself, simply scan the QR code on Google Play with your smartphone (manual downloads are also available) - with basic and deluxe versions on Android allowing for varying levels of interactivity.

 

The basic version comes completely free of charge and gives users a taste of the roars and rumbles that make SoundRacer one thrilling and memorable authentic sportscar experience,

 

The difference from the product is that users of this app will trigger five authentic engine sounds manually – whereas the real thing produces its thrilling sounds from the speed of your car’s accelerometer.

 

The deluxe edition meanwhile, for a minimal fee, possess all the sounds of its sister app, as well as extra driving modes, paddles and tilt – giving customers the chance to try before they buy, and leaving them wanting much more!

 

The SoundRacer product has already shifted over 10,000 units in more than 30 countries worldwide

 

However, it is expected that this innovative app will help the brand reach an even wider audience, whetting mass consumer appetite for the full-on driving experience.

 

Launched at the Le Mans 24-hour race to considerable acclaim, SoundRacer has enjoyed significant press coverage of late; to quote the team at CarBuyer.co.uk, SoundRacer makes any car sound erm.... better”!

 

After being showcased by Channel 5’s ‘Fifth Gear’ team, the product recently received favourable feedback from Loz Blain at Gizmag, who called SoundRacer “one of the best gadgets I've seen in years”.

 

The Gizmag review continued that the “cardigan-wearing” Kia Sportage used in their review video “felt like a 20 foot high monster truck the second we turned up the stereo volume”, with Blain finding joy in the notion that “nobody outside the car has a clue why you're laughing your head off in the driver's seat”!

 

As is clear, feedback surrounding the SoundRacer has been overwhelmingly positive, and our customers have been able to use this momentum to stimulate sales via their own sites and shops.

 

With the launch of the new SoundRacer app, retailers now have a further tool at their disposal - a simple, fun, and cost-effective way of promoting product and brand awareness.

 

The expected result is an even-greater sales surge heading into 2013 for this product still on the rise towards its full potential.

 

For a quick demonstration video of the SoundRacer, follow the following link… and get ready to rrrrrumble! - https://www.youtube.com/watch?v=HXCXsrfzvtY 

 

SoundRacer is one of the many wholesale gifts and gadgets exclusively supplied in the UK by Gift House International. Registered Gift House International customers can purchase now from www.ghiltd.com 

Gift and gadget wholesalers Gift House International have enjoyed a September to remember with effective product line showcases at two of the UK’s biggest and most influential trade shows.

 

The annual Autumn Fair International show at Birmingham’s National Exhibition Centre from September 1-5 witnessed a host of quality retailers turn out in their numbers – around 30,000 in total.

 

This year’s event in England’s second city saw a 28 per cent increase in attendance from big budget retailers, among them Selfridges, Harrods and John Lewis.

 

The Sky News cameras and premium buyers from across Europe also flocked to the industry-only event, eager to unearth those new products poised to light up the shelves this Christmas.

 

Established exhibitor Gift House International brought a choice selection of gifts, gadgets and fresh key ranges to the event, and received a strong response across the board from visitors to its new and hands-on stand. 

 

 

Purchasers enjoyed sampling the all-action FLASHBALL light and catch challenge while the fun hovered up to new heights with hands-on interactive demonstrations of the UFO Space Messenger and RC Micro Helicopter.

 

The NEC crowds were stopped in their tracks by the mesmerising SpaceRail rollercoasters in action, while the new and inventive Recycle Factory Train Set made a well-received first appearance.

 

With the great and the good of the gadget and giftware industry placing orders across all nine show sectors, Gift House International enjoyed one of its most successful outings of the calendar year.

 

As such, there were significant new orders placed for the Signal Pod wireless bicycle indicators and the newly-arrived Reva Expandable Vases to name but a few.

 

Autumn Fair International spokesperson Louise Young commented: “It is encouraging to see that despite a climate of negativity, retailers are defying the status quo”.

 

Specifically timed to coincide with the festive buying period, it is thought that the success of the Autumn Fair will translate into strong sales for Gift House International in the final quarter of 2012.

 

A host of seminars, workshops and demonstrations also took place across the course of the five-day event, with highlights from days 1, 2 and 3 below:

 

http://www.youtube.com/watch?v=o-pxCk3b8hY        

http://www.youtube.com/watch?v=LOoPcuhnPwo      

http://www.youtube.com/watch?v=_-X6Dh02Z5E          

 

A fortnight later, Gift House International returned to the prestigious London Olympia for Top Drawer London, the capital’s bi-annual giftware show now entering its fourth decade.

 

The directional showcase event, specialising on-trend giftware, welcomed in excess of 15,000 visitors across its three days - each seeking out the most commercially-appealing design-led gifts and unique lifestyle accessories.

 

Sticking firmly to their mantra of selecting only the best suppliers, Top Drawer’s association with Gift House International has proved an enduring endorsement, and friends within the industry both old and new paid visit to the stand in pursuit of a deal or a future bestseller.

 

As with at Autumn Fair, the bright and bold Fish and Bone Bowls caught the attention of passing animal lovers – with many enthused by the impending arrival of an even bigger and bolder edition to the ghiltd.com wholesale site this winter.

 

Equally popular were the unique Sasquatch! pet beds – a tactile treat for visiting vendors who stopped to touch the cosy faux fleece lining and imagine their dog or cat at home there.

 

Many charmed by the Sasquatch! were tickled by the Wine Bottle Toilet Brush – the latest novelty homeware item to catch retailers’ imagination.

 

Meanwhile, the exclusive range of tactile 3D lifestyle gift books were heralded as an ideal Christmas gift, suitable for friends and relatives be their passion chocolate, wine, cheese, cakes, perfume, music or football.

 

Top Drawer returns to the London Olympia from 13-15 January for its Spring/Summer showcase. In the meantime, the team at Gift House International are gearing up for yet another busy Christmas of gift and gadget wholesale.

 

Gift House International would like to thank everyone who visited their stands at Autumn Fair International and Top Drawer London.

 

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Gift House International will be on hand at Top Drawer 2012 from Sunday 16th to Tuesday 18th September, with a glut of wholesale gadgets and new design-led goodies in tow.

 

From the kitsch and on-trend to the eccentrically memorable, Gift House International’s latest items bring many of the characteristic twists for which the wholesale gifts and gadgets specialist is feted.

 

Among the key product lines on show at the London Olympia will be the all-new Reva Expandable Vase collection.

 

These fabulously funky flower vases fold out from a flat-packed base and expand fully in seconds, to securely hold and present your bunch.

 

 A perfect companion for a surprise bouquet, take to the office, a bedside or a romantic picnic; the joy of the six themed designs is matched only by their sheer convenience.

 

Breathing new life into proven sellers, GHI continues to distribute a host of fresh and exciting gadget and gift brands; each matching their commitment to innovation and unmatched wholesale variety.

 .

Among them is the quintessentially quirky Sasquatch! – original oversized, cool and comfortable cribs for your cat or man’s best friend.

 

These big feet beds will be showcased prominently at Top Drawer, and are available in four colour schemes.

 

Finally, the bright and bold Fish and Bone Bowls will also be presented; each a directional delight for the design-conscious pet owner, with wipe-clean bodies and twin bowl capacity.

 

Find Gift House International at Top Drawer at Stand D126, call 01446 700 533 or e-mail sales@ghiltd.com. For more information on the event at London's Olympia, visit www.TopDrawer.co.uk